KFC Essay Example | Topics and Well Written Essays - 500 words

KFC - Essay Example This is essential in the company's operation as consistency and reliability of its products are at stake. Consistent processes across the company's outlets ensured that each of the branches is operating at a predefined standard. Also, the image of the company which is already instilled in the company's market should be met by all the outlets. All of the above measures are instrumental to KFC's success. 2. At first, Loy made a mistake in the strategies that he employed to conquer the Japanese market. This was evidenced by the huge losses he incurred during KFC's operation of its first restaurant in Osaka. However, as he got to know the Japanese market, he proved to be effective. Loy was able to identify a target market which is the group of trendy Japanese. This new market required fresh marketing strategies. It called for the modification of the product line, place, promotion and pricing. Fortunately, Loy had essentially adopted strategies which were just appropriate for his target market. Loy's strategies involved offering products which appealed more to the Japanese market.